About Us

From Lash Techs to Lash & Brow Rehab™ Pioneers

🌿 Our Roots Run Deep in Lashes
We’re Willow and Fia — lash artists since 2009.

Before hybrid sets, mega volume, or lash mapping apps, we were creating beautiful lashes in a little studio that made local history: the first lash-only business in our city.

Over the years, we’ve worked up close with thousands of clients — seeing the full, the sparse, the over-plucked, the mascara-fatigued. And behind every set of lashes or brows, one wish came up again and again:

“I just wish my natural lashes or brows were stronger.”

💫 The Industry Grew — But So Did the Damage
Extensions, PMU, lifts, laminations — our industry has evolved with incredible skill and artistry to care for lash, brow, and skin health. But here’s the truth:

Even with expert applications, daily beauty habits still take a toll on lashes and brows. We can’t control what happens after the appointment —client aftercare, the rise of DIY kits, the constant pull of falsies, the squeeze of lash curlers, the build-up from waterproof mascara, the overuse of brow gels, tints, waxing, and more. The list goes on.

And for many clients, these rituals aren’t just about appearance — they’re about confidence and identity. Telling them to “take a break” isn’t always realistic.

✨ Introducing The Rehab Series by Willow and Fia
We wanted something different — a system that works with beauty rituals, not against them.

The Rehab Series brings a restorative approach to natural lash and brow care — created by pros, for pros and clients alike.

It includes:

  • In-studio nano infusion treatments to support the appearance of fuller, healthier-looking lashes and brows

  • Rehab Vital — a daily take-home serum that conditions, hydrates, and supports healthy-looking follicles

No shame. No pressure. Just real solutions to help natural features thrive — whether you stay glam or go bare.

💭 Our Mission
We’re here to shift what aftercare means in the lash and brow world.
To help beauty pros offer more.
To help clients feel empowered in their natural features.
And to remind everyone:

You don’t have to choose between beauty and balance.

On a mission to restore confidence — one follicle at a time.
Willow and Fia

 

 

💌 Want to Join the Rehab Movement?

👉Join the Waitlist– for pro training & early access